India’s electric two-wheeler (E2W) market witnessed a dynamic shift in March 2025, with Bajaj Auto emerging as the segment leader, surpassing key competitors like Ola Electric and TVS Motor. While the overall sales figures saw a slight decline compared to the previous months, the industry remains optimistic about long-term growth due to government policies and increasing consumer interest in sustainable mobility solutions.

Bajaj Auto Dominates E2W Market

In March 2025, Bajaj Auto recorded an impressive 30,133 unit sales, capturing a 25.8% market share in the electric two-wheeler space. The company’s strong distribution network, strategic pricing, and robust product lineup have played a crucial role in helping it outpace competitors. Bajaj’s Chetak Electric Scooter continues to gain popularity, thanks to its premium design, long battery life, and improved charging infrastructure.

Key Market Performers: March 2025 Sales Breakdown

• Bajaj Auto – 30,133 units sold (25.8% market share)
• TVS Motor – 26,481 units sold (22.6% market share)
• Ola Electric – 22,685 units sold (19.4% market share)
• Ather Energy – 14,447 units sold (12.3% market share)
• Hero Vida – 6,539 units sold (5.6% market share)

Declining Sales: What’s Behind the Slowdown?

While March 2025 sales figures remain strong, the two-wheeler EV market has seen a slight dip compared to previous months. Experts attribute this decline to multiple factors, including:

• Reduced Subsidies – Government subsidies for electric vehicles have been scaled back, affecting affordability for budget-conscious buyers.
• Battery Cost & Charging Infrastructure – Despite improvements, battery prices remain high, and charging stations are still not widespread in many tier-2 and tier-3 cities.
• Increased Competition – The entry of new players in the EV segment has led to market fragmentation, impacting the dominance of established brands.

Future Outlook: Will E2W Sales Rebound?

Despite a minor slowdown, industry experts remain positive about the long-term growth of the electric two-wheeler sector. With government initiatives aimed at promoting EV adoption, increasing investments in charging infrastructure, and a growing shift in consumer preference toward eco-friendly vehicles, the market is expected to bounce back in the coming months.

Automakers like Bajaj Auto, Ola Electric, and TVS Motor are also expected to launch upgraded models with improved battery efficiency and extended range, further boosting demand.

March 2025 proved to be a milestone month for Bajaj Auto, securing the top position in the electric two-wheeler market. However, the overall market is witnessing challenges due to policy changes and evolving consumer behavior. Moving forward, the EV industry's growth will depend on how manufacturers address affordability, infrastructure, and innovation to sustain momentum in the coming months.

With the E2W market shaping the future of India's mobility landscape, the next quarter will be crucial in determining how well the industry adapts to ongoing challenges and opportunities.